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Over the last 10 years, the world has become increasingly digital, and the real estate industry is no exception. The internet and our virtually-unlimited access to it has revolutionized the way we buy and sell homes. Here are some interesting (but not surprising) statistics from a recent joint study by The National Association of REALTORS® and Google:
· 9/10 home buyers today rely on the internet as one of their primary research sources
· 52% of home buyers turn to the internet as their first step in searching for a home
· Real estate related Google searches are increasing rapidly year-over-year
· 89% of new home shoppers use a mobile search engine
Long gone are the days when buyers had to choose between driving around aimlessly looking for homes for sell or call a real estate agency to start their search for a home. In fact, now days, 36% of new home shoppers use a mobile device to hunt for a home while they’re watching TV.
So, what does all of this mean for homeowners trying to sell in the digital age? It means you have to sell your home on the internet. While the in-person aspect of the buying process remains substantial, the internet is now where the first impression is made. This means it’s time to add new criteria to your search for a realtor. Among other qualities, look for a realtor who knows how to accomplish the following tasks:
· Listing your home online
· Optimizing your listing for viewing on mobile devices
· Tailoring your listing to rank high on Google & other search engines
· Digitally marketing your home
If you’re thinking about selling your home, Blue Ridge Properties has you covered. Our real estate brokers and agents have the digital experience, industry expertise, and hyper-local knowledge necessary to sell your home! Contact us today online, by phone (423-247-4181), or swing by one of our offices! Or you can browse our agents here: https://brphomes.com/find-an-agent.